Market Analysis: See Your Traffic in Context, Not in Isolation
Table of Contents
- Key takeaways
- What is traffic context?
- How Market Analysis works
- 1. Connect Google Analytics
- 2. Choose a time window
- 3. Review your clicks and CTR
- 4. Compare with stock markets and crypto
- 5. Check the holidays calendar
- What to check first when traffic changes
- Market Analysis vs. other My PR Manager tools
- Who Market Analysis is for
- Frequently asked questions
- Where does the traffic data come from?
- Which markets are included?
- Which holidays are shown?
- Does a market fall always affect my traffic?
- Is Market Analysis included in every plan?
- See your traffic in context
When website traffic suddenly drops, the first reaction is usually panic: has Google penalised the site, is something broken, did a competitor overtake you? Often the real cause is outside your website entirely. It might be a public holiday when fewer people are online, a market slowdown that makes customers cautious, or a seasonal lull that happens every year. The problem is that a traffic chart on its own can't tell you which. Market Analysis in My PR Manager puts your website's clicks and click-through rate on the same dashboard as global stock markets, cryptocurrency prices and public holidays, so you can see your numbers in context and spend your time on the problems that are real.
Key takeaways
- See your website's clicks, sessions and click-through rate (CTR) from Google Analytics over 1 week, 1 month, 2 months or 3 months.
- Compare them with eight global stock markets, from the S&P 500 and NASDAQ 100 to the Nikkei 225 and BSE Sensex.
- Follow Bitcoin and Ethereum prices, 24-hour changes, market cap and daily highs and lows.
- Check recent and upcoming public holidays that can explain changes in traffic.
- Use the performance radar and heatmap to compare markets at a glance.
What is traffic context?
Traffic context means looking at your website's performance alongside the outside events that influence how people behave online. Traffic doesn't happen in a vacuum. Public holidays, long weekends, financial news and wider economic mood all change how many people search, browse and buy.
If your traffic falls by 20% in the same week as a major holiday, that's probably normal. If it falls by 20% in an ordinary week while markets are calm, it's much more likely that something on your site needs attention. Context helps you tell the difference quickly.
How Market Analysis works
1. Connect Google Analytics
Market Analysis uses your website's traffic data from Google Analytics. If your site isn't connected yet, the dashboard will prompt you to connect it. See our guide to connecting Google Analytics and Search Console.
2. Choose a time window
Pick 1 Week, 1 Month, 2 Months or 3 Months. Every section of the dashboard updates to the same period, so your traffic and the market data line up day by day.
3. Review your clicks and CTR
The Clicks & Sessions Analytics section charts your daily clicks and sessions, with your average and overall CTR, your best performing day and your highest CTR day highlighted.
4. Compare with stock markets and crypto
The Stock & Crypto Prices section shows how markets moved over the same days. Stock markets are followed through exchange-traded funds (ETFs) that track major indices in eight countries. Bitcoin and Ethereum show their current price, 24-hour change, market cap and daily high and low. The Market Performance Radar and Market Performance Heatmap compare performance across all of them at a glance.
5. Check the holidays calendar
The Holidays Calendar lists recent and upcoming public holidays, the kind of calendar events that quietly explain many traffic dips and spikes. A Detailed Market Data table gives the day-by-day figures behind the charts.
| Market | Country | Followed through |
|---|---|---|
| S&P 500 | USA | SPY |
| NASDAQ 100 | USA | QQQ |
| DAX | Germany | EWG |
| FTSE 100 | United Kingdom | EWU |
| Nikkei 225 | Japan | EWJ |
| Hang Seng | Hong Kong | EWH |
| Shanghai Composite | China | MCHI |
| BSE Sensex | India | INDY |
What to check first when traffic changes
- Holidays. Look at the holidays calendar first. Many dips line up with long weekends and public holidays.
- Market moves. A sharp market fall can make people more cautious, especially for financial, luxury and big-ticket purchases.
- Day of the week. Compare like with like. Many businesses see lower traffic at weekends.
- CTR as well as clicks. If impressions hold steady but CTR falls, the issue is more likely your titles and descriptions than demand.
- Unexplained drops. If nothing outside explains the change, check your rankings, indexed pages and page speed with My PR Manager's other tools.
Market Analysis vs. other My PR Manager tools
| Tool | Main job | Use it when |
|---|---|---|
| Market Analysis | Show your traffic alongside markets, crypto and holidays. | You want to know whether a traffic change has an outside cause. |
| Webmaster Tools | Show Search Console clicks, impressions and positions. | You want to see which keywords and pages lost traffic. |
| Keyword Position Checker | Track daily keyword rankings. | You want to check whether rankings changed. |
| SEO Dashboard | Summarise all your SEO, social and reputation data. | You want the big picture at a glance. |
Who Market Analysis is for
- Business owners who want to know whether a quiet week is a problem or just the time of year.
- E-commerce stores whose sales are affected by holidays and consumer confidence.
- Finance, crypto and investment websites whose audience follows the markets closely.
- Agencies who need to explain traffic changes to clients with evidence.
Frequently asked questions
Where does the traffic data come from?
From Google Analytics. Connect your website to Google Analytics in My PR Manager, and your clicks and sessions appear on the dashboard.
Which markets are included?
Eight global markets (S&P 500, NASDAQ 100, DAX, FTSE 100, Nikkei 225, Hang Seng, Shanghai Composite and BSE Sensex), followed through ETFs that track them, plus Bitcoin and Ethereum.
Which holidays are shown?
The calendar lists recent and upcoming public holidays, based on the US public holiday calendar.
Does a market fall always affect my traffic?
No. Many businesses aren't affected at all. Market Analysis helps you spot whether there's a connection for your site, rather than assuming one.
Is Market Analysis included in every plan?
Market Analysis is a premium feature, so availability depends on your plan.
See your traffic in context
Before you start fixing a problem, make sure it's really a problem. Sign in to My PR Manager, open Market Analysis, and see your traffic alongside the markets and holidays that shape it.
Related guides: Connecting Google Analytics & Search Console · Webmaster Tools · Keyword Position Checker · SEO Dashboard
