Newsletter Manager: Send Email Newsletters Your Subscribers Actually Trust
Table of Contents
- Key takeaways
- What is a newsletter manager?
- How Newsletter Manager works
- 1. Set up a sender identity
- 2. Build your email list
- 3. Verify your subscribers
- 4. Create a campaign and write your newsletter
- 5. Choose who receives it and when
- 6. Test, send and review the reports
- What to get right first
- Newsletter Manager vs. other My PR Manager tools
- Who Newsletter Manager is for
- Frequently asked questions
- Which email services can I send through?
- Can I import my existing subscribers?
- How do people subscribe and unsubscribe?
- Can AI write my newsletter?
- Why should I verify email addresses?
- Start sending your newsletter
Email is still one of the best-performing marketing channels for small businesses. The people on your list asked to hear from you, and an email lands directly in their inbox, not in a feed controlled by an algorithm. But running a newsletter well usually means juggling a list tool, an email-sending service and a tracking dashboard, and making sure unsubscribes are handled properly. Newsletter Manager in My PR Manager brings it all together. Build and verify your subscriber lists, write newsletters with AI help, send them through the email provider you already use, and see who received, opened and clicked each one.
Key takeaways
- Send newsletters through your own email provider, including Custom SMTP, Gmail, SendGrid, Amazon SES, Mailgun and more.
- Import subscribers, add a subscribe form to your website and track subscribed, unsubscribed and inactive contacts.
- Verify email addresses and choose to send only to valid ones, protecting your sender reputation.
- Write content in a rich editor or generate it with AI, personalised with each subscriber's name.
- Schedule sending, send test emails, and track deliveries, opens and clicks in detailed reports.
What is a newsletter manager?
A newsletter manager is an email marketing tool for sending regular updates to people who have subscribed to hear from you. It keeps your subscriber list, sends each email through a mail server, handles unsubscribes, and reports on how many people opened and clicked.
The goal isn't just to send emails, it's to send emails that actually arrive and get read. That depends on a clean list, a trusted sender and content people want, and a good newsletter tool helps with all three.
How Newsletter Manager works
1. Set up a sender identity
In Email Identity Manager, click New Identity and enter the from name, from email and reply-to email your newsletters will use. Then choose your provider: Custom SMTP, Gmail, Yahoo, Outlook, SendGrid, ElasticEmail, Amazon SES, Mailgun, Mailjet, SparkPost, Postmark, SMTP2GO, MSG91 or Mailtrap, and enter its connection details. Sending through a proper email service, rather than your web server, makes it much more likely your newsletters reach the inbox.
2. Build your email list
In Email List Manager, create a list and use Import Emails to upload your subscribers from a CSV file, or add them one by one in Email Manager. Use Generate Subscribe Code to get a sign-up form you can paste into your website, so new subscribers join the list automatically. Each list shows total, subscribed, unsubscribed and inactive contacts.
3. Verify your subscribers
Email verification checks each address and marks it as Valid, Invalid, Risky, CatchAll or Unknown. Sending to invalid addresses causes bounces, and too many bounces can get your emails sent to spam, so it's worth verifying a list before a big send.
4. Create a campaign and write your newsletter
Group related newsletters under a campaign, such as a "Monthly Newsletter". Then, in Newsletter Manager, click New Newsletter, choose the campaign, and add a name and subject line. Write the content in the rich-text editor, or click Generate Mail Content Using AI for a first draft. Use the placeholders [name] and [email] to personalise each email.
5. Choose who receives it and when
Select one or more email lists, and use the Email Verification Filter to send only to addresses with the results you tick, such as Valid only. Set a start date and end date for sending, and turn on Enable Email Open Tracking and Enable Unsubscribe Option.
6. Test, send and review the reports
Use Send Test Mail to check how the email looks, then Send Newsletter. Scheduled sending is handled automatically by cron, in batches, so large lists don't overload your mail server. Newsletter Reports show the results, with a summary, daily reports, graphs and per-email reports, filtered by campaign, newsletter, identity and date range.
| Report metric | What it tells you |
|---|---|
| Total | How many subscribers the newsletter was due to go to. |
| Sent | How many emails have been sent so far. |
| Success | Emails accepted for delivery, with the success rate. |
| Failed | Emails that couldn't be sent, usually because of bad addresses or provider problems. |
| Opened | Subscribers who opened the email (requires open tracking). |
| Clicked | Subscribers who clicked a link in the email. |
What to get right first
- Use a real email provider. Set up an identity with an SMTP service such as SendGrid, Amazon SES or Mailgun, and use an address on your own domain.
- Only email people who opted in. Use the subscribe form on your website, and never add contacts who didn't ask to hear from you.
- Verify before big sends. Filter to valid addresses to keep bounces low and your sender reputation healthy.
- Always include the unsubscribe option. It's required by anti-spam laws in most countries, and it keeps your list engaged.
- Send a test first. Check the subject, links and layout on your own phone and desktop before sending to everyone.
- Watch open and click rates. Compare newsletters to learn which subjects and topics your subscribers respond to.
Newsletter Manager vs. other My PR Manager tools
| Tool | Main job | Use it when |
|---|---|---|
| Newsletter Manager | Send email newsletters to your own subscriber lists. | You want to reach people who asked to hear from you, in their inbox. |
| Social Media Manager | Publish and schedule posts to your social accounts. | You want to share the same news with your social followers. |
| AI Posting Campaign | Generate a series of social posts about one page with AI. | You want ongoing social promotion without writing every post. |
| Article Publisher | Create and publish blog articles to your website. | You need new content to feature in your newsletters. |
Who Newsletter Manager is for
- Small businesses that want to keep customers coming back with news, offers and updates.
- Bloggers and publishers who send new articles to their readers.
- Agencies that run email campaigns for clients and need clear delivery and engagement reports.
- Anyone already using My PR Manager who wants email marketing in the same place as their SEO and social media work.
Frequently asked questions
Which email services can I send through?
You can use Custom SMTP or one of the built-in providers: Gmail, Yahoo, Outlook, SendGrid, ElasticEmail, Amazon SES, Mailgun, Mailjet, SparkPost, Postmark, SMTP2GO, MSG91 and Mailtrap.
Can I import my existing subscribers?
Yes. Use Import Emails on an email list to upload a CSV file. Only import people who agreed to receive emails from you.
How do people subscribe and unsubscribe?
Generate Subscribe Code gives you a sign-up form to add to your website. When the unsubscribe option is enabled, every newsletter includes a link subscribers can use to opt out, and their status is updated in the list automatically.
Can AI write my newsletter?
Yes. Generate Mail Content Using AI creates a draft in the editor, which you can then edit and personalise before sending.
Why should I verify email addresses?
Invalid addresses bounce, and high bounce rates make email providers trust your messages less. Verifying your list and sending only to valid addresses helps more of your newsletters reach the inbox.
Start sending your newsletter
Your email list is one of the few marketing channels you fully own. Sign in to My PR Manager, set up a sender identity in Newsletter Manager, import your subscribers and send your first newsletter today.
Related guides: Social Media Manager · AI Posting Campaign · Article Publisher · New Project Setup
